Plus-size Fashion’s Undiscovered Profits

Tim Gunn is a famous fashion designer, fashion school instructor and reality TV host of Project Runway. He has complained that not enough designers are making clothes for plus-sized women despite many women being in this size range.

ashleytiptonfashionwhirledviewsAshley Neil Tipton won season 14 of Project Runway by designing for plus-sized women. She now has a line of clothing launching at a popular department store in the United States.

It is estimated that this is a 133 billion RMB market in the USA alone (20 billion USD). Is that enough money to motivate a business to focus selling clothes to plus-size women? Is that enough money that there should be more companies competing for that business?